Who We Are
Larissa Vigil
Larissa is an experienced business development leader with a passion for creating dynamic strategies that drive scalability, cross-functional collaboration, and meaningful employee engagement.
Functionality in the mobility market, Postmates and HopSkipDrive, has been a focus of hers for the last 6 years. She is motivated by increasing the safety and security of all platform users, supply and demand, by leveraging both technology and operational policies. In addition to being well versed in the tech startup world, she has both VC and Angel fundraising experience.
With a focus on culture and values, Larissa contributes to the overall health of organizational behavior and strives to create a safe work environment that encourages dialogue and open communication. She highly values diversity and inclusion in the workplace and believes those are vital aspects to building innovative and successful teams.
Cat Lincoln
Cat is a seasoned marketing strategist, specializing in digital and influencer marketing. As the CEO and Founder of CLEVER Influencer Marketing Agency, Cat drove impactful go-to-market sales strategies, resulting in over $60 million in sales and facilitating payments of $14 million+ to creators. Under her guidance, CLEVER earned three consecutive Great Places to Work certifications and maintained an impressive 80%+ employee retention rate, showcasing her commitment to fostering authentic employee engagement and retention.
In 2013, Cat and the CLEVER team were proud to partner with Make-A-Wish and lead the online strategy and execution of the global phenomenon #BatKid, which generated 2 billion impressions worldwide (including a shout-out from the International Space Station) and resulted in the organization’s highest single day of fundraising.
Cat co-authored the influential guide "Influencer Marketing For Dummies," featured on the Today Show. Her industry expertise has made her a sought-after speaker at prestigious conferences such as TEDx, CES, NY Media Festival, and OMMA Social NYC. Additionally, she has shared her insights as a guest lecturer at esteemed institutions including the University of California, Berkeley, and Saint Mary’s College.
Cat’s award-winning client work includes programs for Jeep, Georgia Pacific, ASUS, Western Union, Duckhorn Wines, Cricut, Toyota, Disney, Mars, Unilever, and more. Her contributions have been recognized in top-tier publications including Marie Claire, Fortune, AdAge, Fast Company, Forbes, and The Economist. Cat's impactful presence in the field earned her a spot on the FOLIO Magazine Top Women in Media list.
Elise Yen
Elise brings over 25 years of expertise in finance and operations from start-ups, turnarounds, and multinational corporations. Recent projects include The Library Foundation of Los Angeles, Los Angeles Dependency Lawyers, Upright Citizens Brigade, and The Wallis Annenberg Center for the Performing Arts.
As the CFO, she guides stakeholders with forecasting, modeling, and strategic planning, as well as refining organizational structure, improving enterprise-wide operations, establishing procedures, and minimizing risk.
Elise began her career in New York and Latin America at Citibank, Neuberger Berman, and American Ballet Theatre. She received her MBA from New York University, MS from The American University, and BS from San Diego State University.
Eric Etheridge
Eric is an accomplished professional bringing a comprehensive skill set spanning across manufacturing, multi-entity financial management, non-profit, and education sectors, with a passion for contributing to organizational success through financial excellence and strategic foresight.
Adept at navigating the intricacies of financial operations within the manufacturing sector, Eric focuses on optimizing accounting processes, ensuring compliance, and driving cost-effective solutions. He has a proven track record in managing financial complexities across multiple entities, demonstrating strong analytical skills and attention to detail.
While working in the non-profit sector, he is dedicated to leveraging financial acumen to support mission-driven initiatives. His experience in resource allocation, budgeting, and financial reporting, contributes to the sustainability and growth of non-profit organizations. Eric is committed to making a positive impact on communities through financial stewardship and strategic financial planning.
Additionally, he is well-versed in the education field, with expertise in managing financial aspects of educational institutions. His skills in budget development, financial analysis, implementing financial strategies, and fostering collaboration between financial and educational objectives has proven to enhance the overall educational experience.